In 2018, Saskatoon company Trim-Rite launched a new product called Tru-Seal. Tru-Seal is a sealing attic hatch which prevents moisture damage in ceilings from cold attic air. I designed the logo and accompanying branding, including the product label, detailed illustrations, and advertising. Tru-Seal is available at lumber stores across Western Canada. “Christina listened to everything … Continue Reading

Compost Infographic for Sask Waste Reduction Council

In 2016, Saskatchewan Waste Reduction Council finished a study of 26 local composting systems. As their 2016 Annual Report states, “The Dishing the Dirt project experimented with a variety of composting options to identify which methods work best for different kinds of households and green-minded businesses. The end goal was to create simple recommendations to help … Continue Reading

Sask Waste Reduction Council Annual Report 2015

The 2015 Annual Report design for the Saskatchewan Waste Reduction Council featured a wayfinding theme. To stay within budget for this non-profit’s annual report, we used a set of pre-made stock vector icons for imagery. Colourful sans-serif typography that complements the icons is used to differentiate each section.

Canadian Arabian Horse Registry Website

As part of their continued design update (which started with a logo re-design), the Canadian Arabian Horse Registry recently went live with their new website, Based on WordPress, the site offers visitors many functional improvements. The old site, built in 2007, had become bloated, with relevant information spread out across many pages. The new site streamlines information … Continue Reading

Sask Waste Reduction Council Annual Report 2012

The Saskatchewan Waste Reduction Council’s 2012 Annual Report featured their vision statement on the cover: Think More… Waste Less. For the print version, the globe was split vertically with half the message on the front cover and half on the back cover. For the annual report’s downloadable PDF, we created one seamless image so the entire statement could … Continue Reading

Sask Waste Reduction Council Annual Report 2011

The Saskatchewan Waste Reduction Council’s 2011 Annual Report celebrates 20 years of waste reduction in Saskatchewan. For the cover, we featured the members’ list (over 140 businesses and municipalities) in celebration of their collective accomplishments. The ‘squares’ motif on the front shows an image of a landfill gradually giving way to a natural prairie landscape. The … Continue Reading

Mash Millwright

Mash Millwright is an oilfield service business in central Alberta. We designed a logo and branding for them, including business cards featuring a shiny spot varnish over the dark grey. Redesign: Field Service Report Mash Millwright had been using a standard Field Service Report form to detail their work on job sites, but it had a … Continue Reading

Canadian Arabian Horse Registry Logo

The Canadian Arabian Horse Registry, incorporated in 1958 under the Animal Pedigree Act, is a member-based organization with about 800 members. Its aim is to meet the needs of Arabian horse owners in Canada, to promote the breed both within the horse world and to the general public. To start the process, we did a … Continue Reading

Collective Coffee Booklet

Inspired by all the bits of Saskatoon’s 20th Street history that found their way into the Collective Coffee shop in the Two Twenty building, this accordion-fold booklet was completed in time for their grand opening. Research for the piece began in the Local History Room at the Saskatoon Public Library. It was impressive to watch … Continue Reading